Why Do Tv Stations Play the Same Movies Over and Over and Over Again
Does it seem like every fourth dimension you turn on the Tv yous meet the same movie playing?
Information technology'south not your imagination. A new study by IHS Technology is reporting that while the quantity of movie content on U.S. basic cablevision hitting a iii-year high last year, fewer unique movies were broadcast in 2013 than in the previous three years. (For a fun challenge, endeavour to approximate the top 10 most-played movies. Answers to follow.) In other words, the cable networks are sticking with reliable classics -- but for a few unlike reasons.
Source: Flim-flam.
Second life
Showing movies as lead-ins for a network's original programming, or during weekends as role of a theme marathon, is nothing new. It'south a time-tested model that works for both sides. They heave ratings for the network, and the lucrative deals backside them assist studios starting time a movie's production upkeep and accomplish greater profitability.
The study from the El Segundo, Calif.-based company showed that Twenty-Get-go Century Fox ( FOXA ) led all other studios with nigh 90,000 hours of movie content being shown on cable last yr. The study likewise speculates that total airtime is projected to be fifty-fifty higher this twelvemonth and volition represent an increase in both flick hours and share of airtime on Idiot box. Picture consumption on basic cable is growing and logging more hours than ever before.
Cable leaders
It's not simply Fob utilizing this trend. Warner Brothers, a subsidiary of Time Warner ( TWX ), also was identified as a meaning player in this marketplace. Both take movie channels on bones cablevision, including Fox Movie Channel and Turner Classic Movies, but they also take content channels such as FX, TNT, and TBS that supplement their original programs and acquired series with films.
Information technology's no surprise FX plays a big function in this do -- the network seems to be the leader in locking up the TV rights to major move pictures. Just wait at 2013 when the channel picked up a slew of films, including blockbusters Man of Steel, Fast & Furious 6, World State of war Z, Despicable Me 2, and The Oestrus all earlier the summer was over. At the fourth dimension of the deal FX CEO John Landgraf was quoted as saying he expected 21 movie premieres on the FX spinoff network FXX in 2014, which is a massive number.
Rules & restrictions
The study also goes into detail virtually the type of content that is more valuable. Titles from 2000 onwards are considered prime time, just that comes with a toll. The movies in that group are more expensive and are saddled with restrictions, including a lengthy wait time until a network tin can showtime air them.
Remember the standard life wheel for a flick is theaters, home amusement (VOD/DVD/Blu-Ray/streaming), premium channels (HBO/Kickoff/Starz), and and so basic cablevision. Independent films ofttimes carry a dissimilar set of rules and the report plant 78% of movies being aired in 2013 were from those studios.
Cable networks besides tend to rely on classics from the '80s and '90s, as those films have looser restrictions and carry a built-in audience. In fact, six of the superlative 10 virtually shown moves on Tv set last year came from the 1990s including the most watched: 1993'due south Mrs. Doubtfire (which not coincidentally was distributed by Flim-flam).
The full list, forth with the number of times it ran on cable Tv set last year:
1. Mrs. Doubtfire (1993): 66
2. She's All That (1999): 59
three. Juno (2007): 53
4. Austin Powers in Goldmember (2002): 51
five. Ice Age (2002): 49
6. At that place'due south Something Almost Mary (1998): 47
seven. Sleepless in Seattle (1993): 46
8. A Few Good Men (1992): 44
ix. The Shawshank Redemption (1994): 44
ten. Catwoman (2004): 44
Personally, I don't get Catwoman, just the rest of the names await correct. Every time I see A Few Skilful Men or The Shawshank Redemption on Tv, I go sucked in for at to the lowest degree 15 minutes.
With that in mind, this growing trend of intense focus on a few skillful films provides the rare win-win-win scenario: for networks (which capture viewers who can't flip away before they learn if Tom Hanks and One thousand thousand Ryan gather), for studios (which get funding to make new "new classics" ... or at to the lowest degree nosotros can hope), and for viewers (who can take heart knowing Freddie Prinze, Jr. is never far away).
Source: https://www.fool.com/investing/general/2014/05/03/why-the-same-handful-of-movies-are-always-on-cable.aspx
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